{"product_id":"advertising-campaign-strategy-a-guide-to-marketing-communication-plans-9781133434801","title":"Advertising Campaign Strategy : A Guide to Marketing Communication Plans","description":"\u003cb\u003eAuthor(s): Donald Parente\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781133434801","brand":"Cengage Learning","offers":[{"title":"Paperback \/ softback","offer_id":43191516561646,"sku":"9781133434801","price":202.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/Advertising-Campaign-Strategy-A-Guide-to-Marketing-Communication-Plans-Book-Land-AU-725.jpg?v=1679302297","url":"https:\/\/bookland.com.au\/products\/advertising-campaign-strategy-a-guide-to-marketing-communication-plans-9781133434801","provider":"Book Land AU","version":"1.0","type":"link"}