{"product_id":"advertising-campaign-design-paperback-softback","title":"Advertising Campaign Design - Paperback \/ softback","description":"\u003cp\u003eThe author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569901334766,"sku":"9780765625533","price":99.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780765625533.jpg?v=1704123544","url":"https:\/\/bookland.com.au\/products\/advertising-campaign-design-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}