{"product_id":"advalue-paperback-softback","title":"AdValue - Paperback \/ softback","description":"Advalue is organised into four sections, according to where the advertising effect is to be seen\u003cbr\u003e* Company value effect* Business performance effect* Customer effect* Brand effect\u003cbr\u003eIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'\u003cbr\u003eThe individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44569901170926,"sku":"9780750655019","price":67.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780750655019.jpg?v=1704123542","url":"https:\/\/bookland.com.au\/products\/advalue-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}