{"product_id":"adobe-experience-manager","title":"Adobe Experience Manager","description":"\u003cp\u003eAdobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAdobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAfter reading this book, marketers will understand:\u003c\/p\u003e \u003cp\u003e    •    The basics of content management in Adobe Experience Manager\u003c\/p\u003e \u003cp\u003e    •    How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products\u003c\/p\u003e \u003cp\u003e    •    How to manage dynamic content that is targeted to specific audiences\u003c\/p\u003e \u003cp\u003e    •    The fundamental concepts that will help to create a smooth implementation\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eGetting Started \u003c\/p\u003e \u003cp\u003eCh 1: The Basics \u003c\/p\u003e \u003cp\u003eCh 2: Evaluating AEM \u003c\/p\u003e \u003cp\u003eCh 3: Managing Content \u003c\/p\u003e \u003cp\u003eCh 4: Digital Asset Management \u003c\/p\u003e \u003cp\u003eCh 5: Metadata and Tagging \u003c\/p\u003e \u003cp\u003eCh 6 Multilingual Content \u003c\/p\u003e \u003cp\u003eCh 7: Workflows \u003c\/p\u003e \u003cp\u003eCh 8: Social Communities \u003c\/p\u003e \u003cp\u003eCh 9: E-Commerce \u003c\/p\u003e \u003cp\u003eCh 10: Mobile for Marketers\u003c\/p\u003e \u003cp\u003eCh 11: Architecture Basics \u003c\/p\u003e \u003cp\u003eCh 12: Administration Basics \u003c\/p\u003e \u003cp\u003eCh 13: Web Analytics \u003c\/p\u003e \u003cp\u003eCh 14: Marketing Campaign Management  \u003c\/p\u003e \u003cp\u003eCh 15: Dynamic Content \u003c\/p\u003e \u003cp\u003eCh 16: Integrating AEM\u003c\/p\u003e \u003cp\u003eCh 17: Technical Basics\u003c\/p\u003e \u003cp\u003eCh 18: Defining Requirements\u003c\/p\u003e \u003cp\u003eCh 19: User Experience Design\u003c\/p\u003e \u003cp\u003eCh 20: The Implentation Process\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286674919662,"sku":"9780133432626","price":65.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/adobe-experience-manager","provider":"Book Land AU","version":"1.0","type":"link"}