{"product_id":"adobe-analytics-quick-reference-guide","title":"Adobe Analytics Quick-Reference Guide","description":"Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’ online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. \u003cp\u003eThis quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool. \u003c\/p\u003e \u003cp\u003eYou’ll learn the quickest way to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate metrics \u003c\/li\u003e\n \u003cli\u003eRun and set options for reports \u003c\/li\u003e\n \u003cli\u003eMeasure the effectiveness of marketing campaigns \u003c\/li\u003e\n \u003cli\u003eEngage and retain customers \u003c\/li\u003e\n \u003cli\u003eTrack customers through the conversion funnel \u003c\/li\u003e\n \u003cli\u003eShare reports and set up dashboards\u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eThe full text downloaded to your computer\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eWith eBooks you can:\u003c\/p\u003e \u003cul\u003e \u003cli\u003esearch for key concepts, words and phrases \u003c\/li\u003e\n \u003cli\u003emake highlights and notes as you study \u003c\/li\u003e\n \u003cli\u003eshare your notes with friends \u003c\/li\u003e\n \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eeBooks \u003c\/strong\u003eare downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. \u003c\/p\u003e \u003cp\u003eUpon purchase, you'll gain instant access to this eBook.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eTime limit\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eeBooks\u003c\/strong\u003e products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":46286592311534,"sku":"9780133416053","price":42.3,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/bookland.com.au\/products\/adobe-analytics-quick-reference-guide","provider":"Book Land AU","version":"1.0","type":"link"}