{"product_id":"active-consumer","title":"Active Consumer","description":"\u003cp\u003eThe Active Consumerdiscusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":44555857690862,"sku":"9781138007147","price":74.39,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781138007147.jpg?v=1703533873","url":"https:\/\/bookland.com.au\/products\/active-consumer","provider":"Book Land AU","version":"1.0","type":"link"}