{"product_id":"absolute-essentials-of-digital-marketing-paperback-softback","title":"Absolute Essentials of Digital Marketing - Paperback \/ softback","description":"\u003cp\u003eThis short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.\u003c\/p\u003e\u003cp\u003eThe author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.\u003c\/p\u003e\u003cp\u003ePresented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.\u003c\/p\u003e\u003cp\u003ePedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45566056595694,"sku":"9780367611163","price":33.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9780367611163.jpg?v=1720689032","url":"https:\/\/bookland.com.au\/products\/absolute-essentials-of-digital-marketing-paperback-softback","provider":"Book Land AU","version":"1.0","type":"link"}