{"product_id":"9781760423889","title":"Marketing 3e","description":"\u003cb\u003eAuthor(s): Grewal, Dhruv, Levy, Michael, Mathews, Shane, Harrigan, Paul, Bucic, Tania, Kopanidis, Foula\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ci\u003eMarketing \u003c\/i\u003e3e brings marketing fundamentals in line with new marketing realities.\u003cbr\u003e\u003cbr\u003eThe third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships.\u003cbr\u003e\u003cbr\u003eExploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing.\u003cbr\u003e\u003cbr\u003eEvery chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781760423889\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 576\u003cbr\u003e\u003cbr\u003eWeight: 1200 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill \/ Australia","offers":[{"title":"Paperback \/ softback","offer_id":43846009192686,"sku":"9781760423889","price":120.44,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781760423889.jpg?v=1741878818","url":"https:\/\/bookland.com.au\/products\/9781760423889","provider":"Book Land AU","version":"1.0","type":"link"}