{"product_id":"9781526848598","title":"International Marketing, 5e","description":"\u003cb\u003eAuthor(s): Ghauri, Pervez, Cateora, Philip R.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\nIn its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- A new chapter dedicated to Digital and Social Media Marketing\u003cbr\u003e- Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions\u003cbr\u003e- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi\u003cbr\u003e- Now includes Interactive activities, Testbank questions and Quizzes available on Connect®\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eInternational Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“International Marketing continues to be an essential subject in any business or \u003c\/i\u003e\u003cbr\u003e\u003ci\u003emanagement degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” \u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eGeorge S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eProfessor Pervez Ghauri \u003c\/b\u003eteaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePhilip R. Cateora\u003c\/b\u003e is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781526848598\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 0\u003cbr\u003e\u003cbr\u003eWeight: 1162 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill \/ Europe, Middle East \u0026 Africa","offers":[{"title":"Book","offer_id":43846006178030,"sku":"9781526848598","price":144.01,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781526848598.jpg?v=1741796824","url":"https:\/\/bookland.com.au\/products\/9781526848598","provider":"Book Land AU","version":"1.0","type":"link"}