{"product_id":"9781264627646","title":"Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds","description":"\u003cb\u003eAuthor(s): Dassani, Hemali, Kuppuswamy, Nanda\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eMaster the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eInvestment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations (IR) and fundraising professionals to raise the necessary capital to make the fund profitable. \u003cbr\u003e\u003cbr\u003eThe only book to tackle this critical issue,\u003ci\u003e Marketing Alternative Investments\u003c\/i\u003e builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.  \u003cbr\u003e\u003cbr\u003eWhether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. \u003ci\u003eMarketing Alternative Investments\u003c\/i\u003e is organized into three sections: \u003cbr\u003e\u003cbr\u003e•\u003cspan\u003e  \u003c\/span\u003eFundamentals of Alternative Investments Marketing, which focuses on understanding the major investor categories including endowments, foundations, pension funds, family offices, and sovereign wealth funds \u003cbr\u003e•\u003cspan\u003e  \u003c\/span\u003eFundraising in Practice, including pre-marketing and marketing processes, investor documentation, presentations and pitches, relationship management, and due diligence\u003cbr\u003e•\u003cspan\u003e  \u003c\/span\u003eOther Considerations in Marketing Alternatives, including technology, regulations governing fundraising, and the value of diversity. \u003cbr\u003e\u003cbr\u003eEffective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264627646\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 288\u003cbr\u003e\u003cbr\u003eWeight: 503.5 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43846003065070,"sku":"9781264627646","price":61.07,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264627646.jpg?v=1741061525","url":"https:\/\/bookland.com.au\/products\/9781264627646","provider":"Book Land AU","version":"1.0","type":"link"}