{"product_id":"9781264268542","title":"An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing","description":"\u003cb\u003eAuthor(s): Turner, Jamie, Moxley, Chuck\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eThe breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWalmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy—one-to-one marketing—with amazing results, and now you can, too.   \u003cbr\u003e\u003cbr\u003e\u003ci\u003eAn\u003c\/i\u003e \u003ci\u003eAudience of One\u003c\/i\u003e walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis—all while fully respecting their privacy. Written by two of today’s most renowned marketing minds, this groundbreaking guide teaches you:\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eKey concepts of one-to-one marketing\u003c\/li\u003e\n\u003cli\u003eHow today’s leading brands are leveraging one-to-one marketing to drive growth\u003c\/li\u003e\n\u003cli\u003eThe important role of privacy in a one-to-one marketing campaign\u003c\/li\u003e\n\u003cli\u003eHow to use one-to-one marketing ethically and properly\u003c\/li\u003e\n\u003cli\u003eHow to address common consumer fears and concerns about privacy\u003c\/li\u003e\n\u003cli\u003eHow to calculate the return-on-investment of a one-to-one marketing campaign\u003c\/li\u003e\n\u003cli\u003eHow to create an Identity Graph which predicts consumer behavior\u003c\/li\u003e\n\u003cli\u003eWhy the traditional sales funnel no longer works—and what to replace it with\u003c\/li\u003e\n\u003cli\u003eSurprising insights about the customer journey and how it can be leveraged to grow sales and revenues\u003c\/li\u003e\n\u003cli\u003eHow to create consumer profiles without invading your customers’ privacy\u003c\/li\u003e\n\u003c\/ul\u003eAs a marketing professional, you enjoy access to a remarkable amount of data about each and every customer. \u003ci\u003eAn\u003c\/i\u003e \u003ci\u003eAudience of One\u003c\/i\u003e provides the tools and techniques to get everything you can from this data, in an ethical way that benefits both you and your customers. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264268542\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 320\u003cbr\u003e\u003cbr\u003eWeight: 535.3 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845998772462,"sku":"9781264268542","price":38.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264268542.jpg?v=1740825124","url":"https:\/\/bookland.com.au\/products\/9781264268542","provider":"Book Land AU","version":"1.0","type":"link"}