{"product_id":"9781264268146","title":"Exponential: Transform Your Brand by Empowering Instead of Interrupting","description":"\u003cb\u003eAuthor(s): Rosenblum, Jeff\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eBuild a brand that customers love with a proven strategy from one of today’s top advertising executives\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eYour brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values—and actually doing something about it. In this eye-opening guide, leading advertising executive and industry disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eExponential\u003c\/i\u003e reveals:\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe neuroscience and behavioral psychology behind building brands through emotional and functional storytelling\u003c\/li\u003e\n\u003cli\u003eHands-on tactics that can strengthen your brand through empathy and empowerment\u003c\/li\u003e\n\u003cli\u003eHow to use culture and collaboration to understand your customer base and how to reach out to it\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003eFilled with data-driven stories of brands that got it right—and those that didn’t—\u003ci\u003eExponential\u003c\/i\u003e looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists.\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264268146\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 240\u003cbr\u003e\u003cbr\u003eWeight: 442.3 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845998412014,"sku":"9781264268146","price":38.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264268146.jpg?v=1740824646","url":"https:\/\/bookland.com.au\/products\/9781264268146","provider":"Book Land AU","version":"1.0","type":"link"}