{"product_id":"9781264266791","title":"The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You","description":"\u003cb\u003eAuthor(s): Slim, Pamela\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eDiscover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDo you think you know your ideal customer?  Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products.\u003cbr\u003e\u003cbr\u003eAward-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In \u003ci\u003eThe Widest Net\u003c\/i\u003e,\u003ci\u003e \u003c\/i\u003eshe explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.\u003cbr\u003e\u003cbr\u003eSocial media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Widest Net\u003c\/i\u003e shows how to:\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSearch outside your own lens\/bias\/routine\/history to target ideal customers.\u003c\/li\u003e\n\u003cli\u003eAttract the interest and attention of new leads by learning more about them authentically.\u003c\/li\u003e\n\u003cli\u003eDevelop products and services suited to these customers.\u003c\/li\u003e\n\u003cli\u003eSell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.\u003c\/li\u003e\n\u003cli\u003eBuild and sustain loyalty and trust with new customers.\u003c\/li\u003e\n\u003cli\u003eNurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264266791\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 288\u003cbr\u003e\u003cbr\u003eWeight: 508 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845997723886,"sku":"9781264266791","price":35.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264266791.jpg?v=1740823684","url":"https:\/\/bookland.com.au\/products\/9781264266791","provider":"Book Land AU","version":"1.0","type":"link"}