{"product_id":"9781264258789","title":"From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans","description":"\u003cb\u003eAuthor(s): Picoult, Jon\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003eStop satisfying your customers – and start impressing them – using the strategies of Apple, Costco, Disney, and other industry dominators.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.  That’s the fascinating premise of \u003ci\u003eFrom Impressed to Obsessed\u003c\/i\u003e, a book that will fundamentally change how you think about creating a successful, beloved business.\u003c\/p\u003e\u003cp\u003eRenowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people’s memories as it is about shaping their experiences.\u003c\/p\u003e\u003cp\u003eThrough captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers – leading them to become obsessed with the business’s products and services, and to encourage others to do the same.\u003c\/p\u003e\u003cp\u003eFilled with actionable examples, you’ll see how you can immediately apply these principles to turn more sales prospects into customers, and more customers into raving fans.  Picoult even demonstrates how business leaders can use the very same principles to strengthen employee engagement and loyalty.\u003c\/p\u003e\u003cp\u003eTurn your organization’s customer experience into its greatest competitive advantage, by applying the simple but profound lessons in \u003ci\u003eFrom Obsessed to Impressed\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264258789\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 288\u003cbr\u003e\u003cbr\u003eWeight: 503.5 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845994578158,"sku":"9781264258789","price":38.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264258789.jpg?v=1740732530","url":"https:\/\/bookland.com.au\/products\/9781264258789","provider":"Book Land AU","version":"1.0","type":"link"}