{"product_id":"9781264257546","title":"Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)","description":"\u003cb\u003eAuthor(s): Pulizzi, Joe\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eUpdated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eToday’s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.\u003cbr\u003e\u003cbr\u003eFrom one of today’s leading experts in content marketing, \u003ci\u003eContent Inc.\u003c\/i\u003e is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content—and then create a product for that audience. \u003ci\u003eContent Inc.\u003c\/i\u003e walks you through the entire process, showing how to\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify the intersection of your expertise and your future customer’s needs\u003c\/li\u003e\n\u003cli\u003eDetermine how to \"tilt\" your sweet spot to find a place where little or no competition exists\u003c\/li\u003e\n\u003cli\u003eEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)\u003c\/li\u003e\n\u003cli\u003eUse social-media and SEO to convert one-time visitors into long-term subscribers\u003c\/li\u003e\n\u003cli\u003eGrow your business by expanding into multiple delivery channels\u003c\/li\u003e\n\u003cli\u003eMonetize your product or service for ultimate business success\u003c\/li\u003e\n\u003cli\u003eUnderstand how to sell your content asset for millions or build the business into a large enterprise\u003c\/li\u003e\n\u003c\/ul\u003eThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.  \u003cbr\u003e\u003cbr\u003eApply the methods laid out for you in \u003ci\u003eContent Inc.\u003c\/i\u003e, and before you know it, you'll be running your own profitable, scalable business. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781264257546\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 368\u003cbr\u003e\u003cbr\u003eWeight: 589.7 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845993464046,"sku":"9781264257546","price":41.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781264257546.jpg?v=1740729991","url":"https:\/\/bookland.com.au\/products\/9781264257546","provider":"Book Land AU","version":"1.0","type":"link"}