{"product_id":"9781260575088","title":"ISE New Products Management","description":"\u003cb\u003eAuthor(s): Crawford, C. Merle, Di Benedetto, C. Anthony\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eCrawford's New Product Management 12e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eprovides the management approach to teaching new products, with the perspective of marketing.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAdopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003einterest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the \"best practices\" of industry and relevancy to readers.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ePast adopters of New Products Management will notice major changes in this edition.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb style=\"mso-bidi-font-weight:normal\"\u003e\u003cspan\u003eWhile there are some changes in virtually every chapter, some of the most substantial\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb style=\"mso-bidi-font-weight:normal\"\u003e\u003cspan\u003echanges are as follows:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e1.We have made major additions and updates to the cases to provide more plentiful\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eand more current examples. We retired several cases from the previous edition,\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ewrote many new cases, and thoroughly updated many others. New cases\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003efor this edition include: Oculus Rift, Adidas Parley sustainable running shoes,\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eGoogle Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eat Starbucks, and many others. As always, we aim to offer a mix of high tech\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eproducts and consumer products and services in the set of cases.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e2.In addition, we have substantially updated examples throughout the text wherever\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003epossible.We try to make use of illustrative examples that will resonate with\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003etoday’s students wherever possible. Of course, we welcome the reader’s comments\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eand suggestions for improvement.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e3.There continues to be much new research in new products, and we have tried to\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003estay current on all of these topics. Readers will notice new or expanded coverage\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eof portfolio management, value curve creation, the TRIZ method, \u003c\/span\u003ecrowd-sourcing\u003cspan\u003e,\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ecrowdfunding,observational research, open innovation, organizational structure,\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e3D modeling, beta testing, sustainable product development, and frugal\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003einnovation,among other topics.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e4.\u003c\/span\u003e\u003cspan\u003eWe continue the practice of referencing Web sites of interest throughout the\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003etext,and we have added the web addresses for several useful YouTube videos\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eand other resources.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781260575088\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 514\u003cbr\u003e\u003cbr\u003eWeight: 598.8 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845985730798,"sku":"9781260575088","price":139.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9781260575088_ea7b9cd3-937b-463a-8182-f67a151a8efc.jpg?v=1671250536","url":"https:\/\/bookland.com.au\/products\/9781260575088","provider":"Book Land AU","version":"1.0","type":"link"}