{"product_id":"9781260565560","title":"ISE Essentials of Corporate Finance","description":"\u003cb\u003eAuthor(s): Ross, Stephen A., Westerfield, Randolph W., Jordan, Bradford D.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cspan\u003e\u003ci\u003eEssentials of Corporate Finance\u003c\/i\u003e focuses on what undergraduate students with widely varying backgrounds need to carry away from a core course in business or corporate finance. The goal is to convey the most important concepts at a level that is approachable for the widest possible audience. Essentials is written in a relaxed, conversational style that invites the students to join in the learning process rather than being a passive information absorber.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003ci\u003eEssentials \u003c\/i\u003ehas three basic themes as a central focus:  An Emphasis on Intuition: We always try to separate and explain the principles at work on a commonsense, intuitive level before launching into any specifics. A Unified Valuation Approach: We treat net present value (NPV) as the basic concept underlying corporate finance. A Managerial Focus: Students shouldn’t lose sight of the fact that financial management concerns management. We emphasize the role of the financial manager as decision-maker, and we stress the need for managerial input and judgment.\u003c\/span\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781265103514\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 688\u003cbr\u003e\u003cbr\u003eWeight: 1059.2 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845978030318,"sku":"9781265103514","price":139.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9781260565560_856ce708-28f2-4ae8-a967-94adde435c29.jpg?v=1671251125","url":"https:\/\/bookland.com.au\/products\/9781260565560","provider":"Book Land AU","version":"1.0","type":"link"}