{"product_id":"9781260462692","title":"Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA","description":"\u003cb\u003eAuthor(s): Bensaou, Ben M., Weber, Karl\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eDrive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eA major question on the mind of every business leader today is: \u003ci\u003eWhat can I do to create extra value for my company and the customers we serve? \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBuilt to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world’s most innovative organizations—including BASF, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool—and demonstrates how to leverage them in real and practical ways. You’ll learn how to drive innovation in product design and creative use of technology—as well as “in the weeds” business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to:\u003cbr\u003e\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eBuild your execution and innovation engines\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eMaster the innovation perspective\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eLaunch the three processes of innovation\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eEngage everyone in innovation\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eGenerate ideas from the front lines\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eEmpower coaches\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eCreate a culture of innovation\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eCatalyze the innovation process\u003cbr\u003e•\u003cspan\u003e\u003c\/span\u003eKeep the ideas flowing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781260462692\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 288\u003cbr\u003e\u003cbr\u003eWeight: 503.5 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845968855278,"sku":"9781260462692","price":40.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/Built-to-Innovate-Essential-Practices-to-Wire-Innovation-into-Your-Company-s-DNA-Book-Land-AU-83.jpg?v=1679396293","url":"https:\/\/bookland.com.au\/products\/9781260462692","provider":"Book Land AU","version":"1.0","type":"link"}