{"product_id":"9781260441253","title":"The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning","description":"\u003cb\u003eAuthor(s): Ammerman, William\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cdiv\u003e\u003cb\u003eAchieve maximum marketing results using artificial intelligence—a nationally recognized thought leader reveals everything to know  \u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eMassive changes are taking place in the world of marketing. Data and artificial intelligence have created algorithms able to rapidly test billions of marketing messages, measure results, and shift the weight of campaigns in real time. The natural endpoint of this trend is a total transformation of marketing in which machines—not marketers—will be the ultimate arbiters, designing and implementing customized advertising tactics at virtually every point of digital contact. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003ci\u003eThe Invisible Brand\u003c\/i\u003e explores the ways industries from automobiles to financial services to retail and healthcare are being shaped by marketers using artificial intelligence. Drawing from his extensive experience at the forefront of digital advertising, William Ammerman offers readers a roadmap to the data-driven future and shows you how to effectively harness the power of artificial intelligence for maximum results. He provides an invaluable, detailed roadmap to help you navigate the new power dynamic.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003eYou’ll discover: \u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e  •\u003cspan style=\"white-space: pre;\"\u003e\u003c\/span\u003eHow AI will transform the way ads will be assembled, marketed, and delivered \u003c\/div\u003e\u003cdiv\u003e•\u003cspan style=\"white-space:pre\"\u003e\u003c\/span\u003eThe tools needed to implement results-oriented advertising using AI\u003c\/div\u003e\u003cdiv\u003e•\u003cspan style=\"white-space:pre\"\u003e\u003c\/span\u003eThe ways marketing roles and functions will be completely transformed—and what this means for you \u003c\/div\u003e\u003cdiv\u003e•\u003cspan style=\"white-space:pre\"\u003e\u003c\/span\u003eWhy “data” is the new currency—and how it will impact short and long-term business decision making  \u003c\/div\u003e\u003cdiv\u003e•\u003cspan style=\"white-space:pre\"\u003e\u003c\/span\u003eInsights into the public debate about data privacy—and how political and legislative actions may impact the use of \u003cspan style=\"white-space:pre\"\u003e\u003c\/span\u003ethese tools\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781260441253\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 320\u003cbr\u003e\u003cbr\u003eWeight: 548.9 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845954666734,"sku":"9781260441253","price":42.74,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9781260441253_25517949-f261-495d-ac6f-6492d81375fa.jpg?v=1671248980","url":"https:\/\/bookland.com.au\/products\/9781260441253","provider":"Book Land AU","version":"1.0","type":"link"}