{"product_id":"9781260084641","title":"ISE Predictive Analytics for Business Strategy","description":"\u003cb\u003eAuthor(s): Prince, Jeff\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\nDesigned for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, \u003ci\u003ePredictive Analytics for Business Strategy\u003c\/i\u003e, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9781260084641\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 370\u003cbr\u003e\u003cbr\u003eWeight: 499 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845947556078,"sku":"9781260084641","price":135.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9781260084641_d7b799d1-d3a9-42cf-860d-249d9b112d4e.jpg?v=1671248476","url":"https:\/\/bookland.com.au\/products\/9781260084641","provider":"Book Land AU","version":"1.0","type":"link"}