{"product_id":"9780844234380","title":"The Marketer's Guide To Successful Package Design","description":"\u003cb\u003eAuthor(s): Meyers, Herbert, Lubliner, Murray J. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003eThe Leaders Praise The Marketer's Guide to Successful Package Design\u003c\/b\u003e \"One of the first keys to unlocking the 'black box' of successful packaging development, this book will provide the reader with fundamental principles to achieve a compelling competitive advantage through packaging.  -- Terry T. Schwartz  Director of Packaging and Creative Services  Kraft Foods, Inc.  \"This book will become an essential source of reference for all those with a specialist interest in brand identity and package design. . . . There is no other more comprehensive yet easy-to-grasp summary of all key criteria on this subject.  -- Nick Meyer  Brosske, Meyer \u0026amp; Ruf GmbH  Dusseldorf, Germany  \"Herb Meyers has been both visionary and innovator in the field of package design. . . . This new book will be must reading for all consumer package marketers.  -- Peter Brinkman  Vice President, Marketing  Maxell Corporation of America  \"The authors communicate their vast knowledge on how to achieve successful packaging design in an informative and extremely practical way, clearly linking the strategic marketing issues with effective design solutions.\" -- Christine Drake  President  International Design Management (London)  \"The book we have been waiting for! One that gives the keys to joining the marketing way of thinking to the design way of thinking. Nobody could have done it better than Meyers and Lubliner.  -- Gerard Caron  President  Carre Noir (Paris)  \"\u003ci\u003eThe Marketer's Guide to Successful Package Design\u003c\/i\u003e makes the critical link between the marketing sense that creates brand identity and the design sense that makes products stand out on the shelves and drives sales volume.\"  -- Brian W.E. Weston Vice President Marketing Morton International\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780844234380\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 272\u003cbr\u003e\u003cbr\u003eWeight: 748.4 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845822415086,"sku":"9780844234380","price":87.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780844234380_ad811e4f-bfc1-48a9-ae8a-f88ecf1b3257.jpg?v=1671238498","url":"https:\/\/bookland.com.au\/products\/9780844234380","provider":"Book Land AU","version":"1.0","type":"link"}