{"product_id":"9780844231013","title":"My Life in Advertising and Scientific Advertising","description":"\u003cb\u003eAuthor(s): Hopkins, Claude\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\nGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. \n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780844231013\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 336\u003cbr\u003e\u003cbr\u003eWeight: 458.1 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845822316782,"sku":"9780844231013","price":28.77,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780844231013_a0dce621-4051-44c3-b5c6-f9cf68380ef9.jpg?v=1671238490","url":"https:\/\/bookland.com.au\/products\/9780844231013","provider":"Book Land AU","version":"1.0","type":"link"}