{"product_id":"9780809240074","title":"Writing Business Plans That Get Results","description":"\u003cb\u003eAuthor(s): O'Donnell, Michael\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ci\u003eWriting Business Plans That Get Results\u003c\/i\u003e shows you how to create a business plan that works. Packed with straightforward question-and-answer exercises for writing each section of your plan, this easy-to-use guide tells you:  \u003cul\u003e \u003cli\u003eExactly what to include in each section of your plan  \u003c\/li\u003e\n\u003cli\u003eThe most efficient ways to evaluate and present your company's products and services, marketing strategies, organizational structure, plans to achieve goals, competitors' strengths and weaknesses, and more  \u003c\/li\u003e\n\u003cli\u003eHow to expertly determine cash needs, appropriate financing sources, payback terms, and potential returns for investors  \u003c\/li\u003e\n\u003cli\u003eSimple ways to make realistic projections for cash flow, profit and loss, and the balance sheet \u003c\/li\u003e\n\u003c\/ul\u003e  Since a business plan is used for many purposes--as a development tool, a management and planning guide, a mission statement, a sales document--and is read by several different audiences, author Michael O'Donnell teaches you how to:  \u003cul\u003e \u003cli\u003eTailor each part of your plan to the various needs of bankers, venture capitalists, partners, suppliers, accountants, lawyers, customers, and other readers  \u003c\/li\u003e\n\u003cli\u003eStructure and arrange the components of your plan for greatest impact  \u003c\/li\u003e\n\u003cli\u003eAnticipate all questions that plan reviewers will ask  \u003c\/li\u003e\n\u003cli\u003eCritique and package your plan for winning results \u003c\/li\u003e\n\u003c\/ul\u003e  Practical, comprehensive, and clearly written, \u003ci\u003eWriting Business Plans That Get Results\u003c\/i\u003e is required reading for any entrepreneur who wants his or her company to prosper.   Michael O'Donnell, a business consultant with the Promersberger Company in Fargo, North Dakota, specializes in developing marketing plans for the firm's clients. As a staff member of the Center for Innovation and Business Development at the University of North Dakota, he worked with inventors and entrepreneurs on a daily basis. The founder and president of ASK-ME Systems, Inc., a manufacturer and distributor of public-access videotex systems, O'Donnell has started six businesses of his own and has consulted on more than sixty start-up projects. He also serves on the faculty of the Commercialization Planning Workshop for the National Energy-Related Inventions Program and in this capacity provides business plan and marketing plan assistance to some of the country's top inventors.\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780809240074\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 160\u003cbr\u003e\u003cbr\u003eWeight: 385.6 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845820711150,"sku":"9780809240074","price":39.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780809240074_c072d954-6de0-4cfd-b760-609c3c0320f4.jpg?v=1671238403","url":"https:\/\/bookland.com.au\/products\/9780809240074","provider":"Book Land AU","version":"1.0","type":"link"}