{"product_id":"9780078028946","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cb\u003eAuthor(s): Walker, Orville C., Mullins, John\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cb\u003e\u003ci\u003eMarketing Strategy, 8e\u003c\/i\u003e\u003c\/b\u003e is a focused, succinct text which can be used on its own or packaged with a case book.  It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships.  This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.  The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy.  Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780078028946\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 384\u003cbr\u003e\u003cbr\u003eWeight: 680.4 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845935300846,"sku":"9780078028946","price":279.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780078028946_ae75db2e-98e5-47d7-8679-db57438dc669.jpg?v=1671247775","url":"https:\/\/bookland.com.au\/products\/9780078028946","provider":"Book Land AU","version":"1.0","type":"link"}