{"product_id":"9780072262513","title":"Blog Marketing","description":"\u003cb\u003eAuthor(s): Wright, Jeremy\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003eWith an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book  shows how your company can use blogs to raise its visibility and transform internal communications\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eAll companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing\u003c\/p\u003e \u003cp\u003eshows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.\u003c\/p\u003e  \u003cp\u003e\"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.\"\u003c\/p\u003e \u003cp\u003e-- John Battelle, Business 2.0\u003c\/p\u003e \n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780072262513\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 336\u003cbr\u003e\u003cbr\u003eWeight: 621.4 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845815599342,"sku":"9780072262513","price":54.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/Blog-Marketing-Book-Land-AU-144.jpg?v=1679371691","url":"https:\/\/bookland.com.au\/products\/9780072262513","provider":"Book Land AU","version":"1.0","type":"link"}