{"product_id":"9780071840972","title":"Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works","description":"\u003cb\u003eAuthor(s): Didner, Pam\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch4\u003eEngage Customers Around the World with Cross-Regional Content Marketing\u003c\/h4\u003e\u003cp\u003eTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. \u003ci\u003eGlobal Content Marketing\u003c\/i\u003e takes you step-by-step through the process of creating and refining your strategies to meet this new reality.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLEARN HOW TO:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate content that engages people--regardless of their country and culture\u003c\/li\u003e\n\u003cli\u003eIdentify key actions and strategies to apply to your projects\u003c\/li\u003e\n\u003cli\u003eConnect \"dots\" that others don't see and connect them in ways you never thought of before\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003e\"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us.\"\u003c\/i\u003e -- DOUG KESSLER, Creative Director, Velocity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A valuable guide to developing and distributing your global content effectively.\"\u003c\/i\u003e -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book is the blueprint for engineering a modern scalable content marketing operation.\"\u003c\/i\u003e -- PAWAN DESHPANDE, CEO, Curata\u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level.\"\u003c\/i\u003e  -- EKATERINA WALTER, author of \u003ci\u003eThink Like Zuck\u003c\/i\u003e and coauthor of \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071840972\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 256\u003cbr\u003e\u003cbr\u003eWeight: 348.4 gr\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845808259310,"sku":"9780071840972","price":39.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071840972_299c9585-73f0-46d6-87fa-f11c27f17db7.jpg?v=1671237762","url":"https:\/\/bookland.com.au\/products\/9780071840972","provider":"Book Land AU","version":"1.0","type":"link"}