{"product_id":"9780071823937","title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand","description":"\u003cb\u003eAuthor(s): Walter, Ekaterina, Gioglio, Jessica\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003ch4\u003eAttention is the new commodity. Visual Storytelling is the new currency.\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHuman brain processes visuals 60,000x faster than text.\u003c\/li\u003e\n\u003cli\u003eWeb posts with visuals drive up to 180% more engagement than those without.\u003c\/li\u003e\n\u003cli\u003eViewers spend 100% more time on web pages with videos.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with full-color images and thought-provoking examples from leading companies, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.\u003c\/p\u003e\u003cp\u003e“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”\u003cbr\u003e\u003cb\u003e—Gary Vaynerchuk, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eCrush It! and Jab, Jab, Jab, Right Hook\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”\u003cbr\u003e\u003cb\u003e—Guy Kawasaki, author of \u003ci\u003eAPE: Author, Publisher, Entrepreneur\u003c\/i\u003e and former chief evangelist of Apple\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is the new marketing bible!”\u003cbr\u003e\u003cb\u003e—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“If a picture is worth a thousand words, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is worth a million.”\u003cbr\u003e\u003cb\u003e—Scott Monty, Global Digital \u0026amp; Multimedia Communications for Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071823937\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 240\u003cbr\u003e\u003cbr\u003eWeight: 585.1 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Paperback \/ softback","offer_id":43845796954350,"sku":"9780071823937","price":63.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071823937_9f64cbac-cf1a-4774-a957-9cea9f994a3e.jpg?v=1671237260","url":"https:\/\/bookland.com.au\/products\/9780071823937","provider":"Book Land AU","version":"1.0","type":"link"}