{"product_id":"9780071742894","title":"Everything I Know about Marketing I Learned From Google","description":"\u003cb\u003eAuthor(s): Goldman, Aaron\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003eWant Market Share? Google It!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it’s leading will affecteveryone in media and marketing.”\u003cbr\u003e\u003cb\u003e—Brian Morrissey, Digital Editor, \u003ci\u003eAdweek\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business.”\u003cbr\u003e\u003cb\u003e—Rishad Tobaccowala , Chief Strategy \u0026amp; Innovation Officer, Vivaki\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Book\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou know you’ve hit it big when your namebecomes a verb—and no one knows thatbetter than Google. In just over 10 years,Google has become the world’s most valuablebrand, consistently dominating its category andgenerating $6 billion in revenue per quarter.\u003c\/p\u003e\u003cp\u003eHow does Google do it? In a word: \u003cb\u003emarketing.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou may not think Google does much marketing.Indeed, it doesn’t do a lot of what has traditionallybeen viewed as marketing. But in today’s digitalworld, marketing has taken new shape—andGoogle is at the cutting edge.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEverything I Know about Marketing I Learnedfrom Google\u003c\/i\u003e, digital marketing expert AaronGoldman offers 20 powerful lessons straightfrom Google’s playbook. Taking you deep intothe inner workings of the Googleplex (which aresimpler than you think), Goldman provides theknowledge and tools you need to build and growyour brand (which is also simpler than you think).\u003c\/p\u003e\u003cp\u003eAlong the way, he shows how Google’s tacticsare being used by a wide range of successfulcorporations, from Apple to Zappos. Key principlesinclude:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eTap into the Wisdom of Crowds:\u003c\/b\u003e Get the signalsyou need directly from your customers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKeep It Simple, Stupid:\u003c\/b\u003e Craft messagespeople can grasp in a nanosecond andpass along\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDon’t Interrupt:\u003c\/b\u003e Join the conversation—but avoid disrupting it\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAct Like Content:\u003c\/b\u003e Provide value, notsales pitches\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTest Everything:\u003c\/b\u003e Take no detail of your programfor granted; you can always improve\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShow Off Your Assets:\u003c\/b\u003e Distribute yourbrand everywhere\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe beauty of it all is that these Googley lessonscan be applied to every aspect of marketing,in organizations of any size. Whether you run aPR department in a multinational corporation orserve as the sole marketer in a small business,these tactics work.\u003c\/p\u003e\u003cp\u003eIn its mission to “organize the world’s information,”Google has rewritten the book onmarketing. Use \u003ci\u003eEverything I Know about MarketingI Learned from Google\u003c\/i\u003e to remake your ownorganization’s marketing—and engage morecustomers than ever.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071742894\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 352\u003cbr\u003e\u003cbr\u003eWeight: 641.4 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845754290414,"sku":"9780071742894","price":54.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071742894_6964d8d0-ad14-4be6-ac8d-e3f8cfbb955c.jpg?v=1671235145","url":"https:\/\/bookland.com.au\/products\/9780071742894","provider":"Book Land AU","version":"1.0","type":"link"}