{"product_id":"9780071628648","title":"eMarketing Strategies for the Complex Sale","description":"\u003cb\u003eAuthor(s): Albee, Ardath\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003eTurn prospects into buyers with apowerful emarketing strategy!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Albee shows how smart business-to-business marketers learnabout buyers, tell a story, and greatly influence the B2B lead-to-saleprocess. This is your guide for Web marketing success.”\u003cbr\u003e\u003cb\u003eDavid Meerman Scott, bestselling author of\u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e and \u003ci\u003eWorld Wide Rave\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A compelling read for both B2B marketing and salesprofessionals alike, \u003ci\u003eeMarketing Strategies for the Complex Sale\u003c\/i\u003e is a practicaland insightful how-to guide that will enable marketers to drive salesconversions and faster sales results.”\u003cbr\u003e\u003cb\u003eDavid Thompson, CEO, Genius.com, and founder of the Sales 2.0 Conference\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Albee lays out a path to understanding buyer personas,building their trust, and delivering contagious content that they want to read.A must-read for B2B marketers looking to engage with today’s buyers.”\u003cbr\u003e\u003cb\u003eSteven Woods, CTO, Eloqua, and author of \u003ci\u003eDigital Body Language\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“If you’re looking for a comprehensive, well-researched, single resource to plan,build, execute, and succeed in your eMarketing efforts, then buy this book!”\u003cbr\u003e\u003cb\u003eBarry Trailer, managing partner, CSO Insights\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“New media, content marketing, social networking . . . Ardath cleverly wraps theseconcepts in a bow and makes this book required reading. . . . Become the expertresource for your customer and watch your business grow.”\u003cbr\u003e\u003cb\u003eJoe Pulizzi, coauthor of \u003ci\u003eGet Content Get Customers\u003c\/i\u003e and founder of Junta42\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Book\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWeb 2.0 has reshaped the role of marketingin the Complex Sales process. Because prospectsnow have instant access to informationabout your company and its products—andyour competitors—they can make buying decisionswithout ever communicating with you.Doing what you’ve always done simply won’twork anymore; you must entirely rethink howyou attract and compel buying behavior.\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eeMarketing Strategies for the ComplexSale\u003c\/i\u003e, expert B2B marketing strategist ArdathAlbee breaks new ground in the field of digitalmarketing and new customer acquisition.Albee offers techniques and tools for developingand executing strategies that are guaranteedto generate results.\u003c\/p\u003e\u003cp\u003eThe Internet offers an unprecedented opportunityfor creating trusted relationshipswith your prospects and customers—beforeyou ever “meet” them. Never before havemarketers enjoyed such a wide-reaching andvaried communication platform. Yet with allthe noise, you have to stand above the crowd.The key is to converse about meaningful andrelevant topics with your diverse audiences,to share your perspectives on what matters tothem. That’s just what Albee teaches us to do.\u003c\/p\u003e\u003cp\u003eeMarketing Strategies for the Complex Sale sharesmethods to help you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate eMarketing strategies basedon customer perspectives\u003c\/li\u003e\n\u003cli\u003eUse a contagious content structurefor competitive differentiation\u003c\/li\u003e\n\u003cli\u003eEstablish trusted relationships\u003c\/li\u003e\n\u003cli\u003eContinuously measure, tune, andimprove your effectiveness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eeMarketing Strategies for the Complex Sale\u003c\/i\u003ealso shares proven approaches to collaboratingwith sales. You can leverage eMarketingto move leads further into the pipeline whilefocusing sales time and energy on highlyqualified opportunities. The results? Reducedtime to sales, increased sales productivity, andgrowing revenues.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eeMarketing Strategies for the Complex Sale\u003c\/i\u003ereveals processes critical to ensuring that youmake a powerful, measurable contribution tothe lengthy sales process—and to the longtermsuccess of your organization as a whole.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071628648\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 256\u003cbr\u003e\u003cbr\u003eWeight: 535.3 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845743673582,"sku":"9780071628648","price":57.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071628648_77dfe45f-3184-46eb-90f6-fc01874dfea1.jpg?v=1671234530","url":"https:\/\/bookland.com.au\/products\/9780071628648","provider":"Book Land AU","version":"1.0","type":"link"}