{"product_id":"9780071605854","title":"Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset","description":"\u003cb\u003eAuthor(s): Solomon, Charlene, Schell, Michael S.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003ehether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers and suppliers tosalespeople and colleagues.\u003c\/p\u003e\u003cp\u003eIt simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. \u003ci\u003eManagingAcross Cultures\u003c\/i\u003e examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.\u003c\/p\u003e\u003cp\u003eExperts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntel’s powerful global corporateculture is a critical element of itshistoric success\u003c\/li\u003e\n\u003cli\u003eColgate-Palmolive integratescultural understanding into itsglobal marketing programs\u003c\/li\u003e\n\u003cli\u003eGE adapts its effectivemanagement style to localbusiness cultures\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eManaging Across Cultures\u003c\/i\u003e takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business—fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071605854\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 368\u003cbr\u003e\u003cbr\u003eWeight: 664.1 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845737054446,"sku":"9780071605854","price":67.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071605854_ae93d0fc-e149-4b13-bc30-35f2a399546f.jpg?v=1671234186","url":"https:\/\/bookland.com.au\/products\/9780071605854","provider":"Book Land AU","version":"1.0","type":"link"}