{"product_id":"9780071486552","title":"Strategic Product Creation","description":"\u003cb\u003eAuthor(s): Kerber, Ronald L., Laseter, Timothy M.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003cb\u003eCreate and market the right product-fast\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Product Creation\u003c\/i\u003e is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides not only practical experience, but a solid conceptual framework for developing your own product creation model\u003c\/li\u003e\n\u003cli\u003eHighlights seven principles of effective product creation\u003c\/li\u003e\n\u003cli\u003eFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM\u003c\/li\u003e\n\u003cli\u003eIncludes key questions and milestone decision issues from each stage of the product creation process\u003c\/li\u003e\n\u003cli\u003eCovers both short- and long-term strategies, coupled with suggestions for advanced technology\u003c\/li\u003e\n\u003cli\u003eExplains how to combine customer knowledge with external market needs to stimulate new product and service ideas\u003c\/li\u003e\n\u003cli\u003eReveals ways to utilize your suppliers as a talent pool for process improvement and product innovation\u003c\/li\u003e\n\u003cli\u003eAddresses sensitive issues of branding and intellectual property rights\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071486552\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 336\u003cbr\u003e\u003cbr\u003eWeight: 621.9 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845701402862,"sku":"9780071486552","price":53.21,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071486552_d36abd91-5a1b-41e5-9a6c-aa12e42b324a.jpg?v=1671233203","url":"https:\/\/bookland.com.au\/products\/9780071486552","provider":"Book Land AU","version":"1.0","type":"link"}