{"product_id":"9780071458979","title":"Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI","description":"\u003cb\u003eAuthor(s): Carroll, Brian\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\u003ci\u003eLead Generation for the Complex Sale\u003c\/i\u003e arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.\u003c\/p\u003e\u003cp\u003eYou'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign sales and marketing efforts to optimize the number of leads\u003c\/li\u003e\n\u003cli\u003eUse multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more\u003c\/li\u003e\n\u003cli\u003eCreate value for the prospective customer throughout the buying process\u003c\/li\u003e\n\u003cli\u003eManage a large group of leads without feeling overwhelmed\u003c\/li\u003e\n\u003cli\u003eIdentify and prioritize your best prospects\u003c\/li\u003e\n\u003cli\u003eIncrease the percentage of leads who become profitable customers\u003c\/li\u003e\n\u003cli\u003eAvoid lulls in the sales cycle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith \u003ci\u003eLead Generation for the Complex Sale\u003c\/i\u003e you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071458979\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 224\u003cbr\u003e\u003cbr\u003eWeight: 486.7 gr\u003cbr\u003e\u003cbr\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845687967982,"sku":"9780071458979","price":58.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071458979_6ba6800d-4c8a-45ff-ac1e-bccce5bb45ea.jpg?v=1671232425","url":"https:\/\/bookland.com.au\/products\/9780071458979","provider":"Book Land AU","version":"1.0","type":"link"}