{"product_id":"9780071428682","title":"The Manager's Guide to Distribution Channels","description":"\u003cb\u003eAuthor(s): Gorchels, Linda, Marien, Edward J., West, Chuck\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\nChannel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. \u003cp\u003eThe Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. \u003c\/p\u003e\u003cp\u003eSelf-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.\n\n\u003cbr\u003e\u003cbr\u003eReview(s):\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEAN: 9780071428682\u003cbr\u003e\u003cbr\u003eAge Group:  \u003cbr\u003e\u003cbr\u003eNumber of Pages: 0\u003cbr\u003e\u003cbr\u003eWeight: 489.9 gr\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw Hill","offers":[{"title":"Hardback","offer_id":43845675614446,"sku":"9780071428682","price":80.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/products\/9780071428682_84c47a83-7588-4db9-b82d-98fef94d5bf4.jpg?v=1671231714","url":"https:\/\/bookland.com.au\/products\/9780071428682","provider":"Book Land AU","version":"1.0","type":"link"}