{"title":"MKTG7028","description":null,"products":[{"product_id":"strategic-communication-campaign-planning","title":"Strategic Communication: Campaign Planning","description":"\u003cp\u003e\u003cem\u003eStrategic Communication\u003c\/em\u003e deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. \u003c\/p\u003e\u003cp\u003eThis thoroughly revised third edition includes:\u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew discussion questions on important aspects of campaign planning;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eChapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eIn Theory panels that highlight key theories and demonstrate important links between theory and practice \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eAccessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"eBook","offer_id":45507632169198,"sku":"9781032329734","price":90.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781032329734.jpg?v=1719556795"}],"url":"https:\/\/bookland.com.au\/collections\/mktg7028.oembed","provider":"Book Land AU","version":"1.0","type":"link"}