{"title":"MKTG2003","description":null,"products":[{"product_id":"hospitality-and-travel-marketing","title":"Hospitality and Travel Marketing","description":"\u003cp\u003eFully revised and updated for its fifth edition, \u003cem\u003eHospitality and Travel Marketing\u003c\/em\u003e provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.\u003c\/p\u003e\u003cp\u003eWritten in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world.\u003c\/p\u003e\u003cp\u003eThis new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by:\u003c\/p\u003e\u003cp\u003e• Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing\u003c\/p\u003e\u003cp\u003e• A new chapter on social responsibility, societal and social marketing\u003c\/p\u003e\u003cp\u003e• New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization\u003c\/p\u003e\u003cp\u003e• New global case studies throughout with reflective questions to use in class or for self-study\u003c\/p\u003e\u003cp\u003e• New marketing and e-marketing mini cases throughout the book\u003c\/p\u003e\u003cp\u003e• New and updated additional resources to aid understanding and teaching, including PowerPoint slides\u003c\/p\u003e\u003cp\u003eThis international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45507632103662,"sku":"9781032274133","price":79.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0630\/9612\/7726\/files\/9781032274133.jpg?v=1719556898"}],"url":"https:\/\/bookland.com.au\/collections\/cc-mktg2003.oembed","provider":"Book Land AU","version":"1.0","type":"link"}